Headless Commerce Engineering

E-Commerce That Converts at Every Touchpoint

We decouple your storefront from your commerce backend, giving you the flexibility to deliver blazing-fast, personalised shopping experiences across web, mobile, and emerging channels.

DESIGN SYSTEM
design_services

Components

Library

Figma
bolt

Performance

Sub-1s Load Time

devices

Coverage

Omnichannel Ready

How We Build Commerce

Step 01
01

Commerce Stack Audit

Mapping your current platform, integration dependencies, and performance bottlenecks to design a headless architecture that solves real constraints, not theoretical ones.

Step 02
02

Storefront Engineering

Building a Next.js or Remix storefront with optimised checkout flows, ISR/SSR strategies, and full Shopify Storefront API or custom backend integration.

Step 03
03

CMS & Commerce Integration

Configuring a headless CMS with structured content models so merchandisers can update pages, promotions, and banners without any engineering dependency.

Step 04
04

Analytics & CRO Setup

Configuring GA4, conversion tracking, heatmaps, and A/B testing infrastructure at launch so your team can optimise from day one, not after a quarter of blind data.

Key Principles

How we build headless commerce experiences that outperform traditional storefronts

Every 100ms of page load time costs conversion. Headless commerce removes the performance ceiling of monolithic platforms, but only when it's architected and implemented correctly.

01

Performance as a conversion strategy

We treat page speed as a business metric. Every image, font, and API call is optimised to hit Core Web Vitals targets that directly impact your revenue.

02

Composable architecture for flexibility

Best-of-breed: Shopify for commerce, Contentful for content, Algolia for search, Stripe for payments, each component swappable as your business evolves.

03

Personalisation at the edge

We architect for real-time personalisation, A/B testing, geo-targeting, and customer segment-based experiences delivered at CDN speed.

04

Checkout flows designed to eliminate drop-off

The checkout is your most critical UX moment. We obsess over every field, error state, and payment method to minimise abandonment.

Solving Core Commerce Challenges

Headless commerce solves real problems, when implemented with the right architecture.

Phase 01

Platform Performance Ceiling

Your Shopify or WooCommerce storefront is hitting performance limits, slow load times on mobile, poor Core Web Vitals, and a checkout that can't be customised.

The Incroft Solution

A headless storefront on Next.js with edge caching, optimised asset delivery, and a custom checkout, keeping Shopify's commerce engine while removing its frontend constraints.

Phase 02

Content & Commerce Friction

Marketing campaigns are bottlenecked by engineering because every landing page, banner change, or promotional layout requires a developer.

The Incroft Solution

A headless CMS integrated with your storefront gives marketing full control over content, promotions, and page layouts, with zero engineering dependency.

Commerce Knowledge Base

Headless Commerce Questions

Is headless commerce right for every e-commerce business?

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No. Headless adds engineering complexity and cost. It makes sense when you've hit the performance or customisation ceiling of your current platform, or when you need omnichannel delivery. We'll tell you honestly if it's not the right fit.

Which commerce platforms do you build headless solutions for?

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Primarily Shopify and Shopify Plus. We also work with Medusa, Commerce Layer, and custom-built commerce APIs for enterprises with specific requirements.

Can you migrate our existing store to headless without disrupting sales?

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Yes. We run the headless storefront in parallel with your existing store, migrating traffic progressively after thorough QA and performance validation.