Web3 Product Specialists

Web3 Products Built for The Mainstream, Not Just Crypto Natives

Blockchain technology is powerful but notoriously hard to use. We design Web3 products that abstract the complexity and make decentralisation feel as natural as any Web2 experience.

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Sector Focus

Enterprise Ready

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analytics
security
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Expertise

DeFi & NFT & DAOs

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Approach

Trustless UX

Key Principles

How we design Web3 products that bridge the mainstream adoption gap

The biggest barrier to Web3 adoption isn't technology, it's the interface. Gas fees, wallet connections, and transaction confirmations are alienating to new users. We design around these friction points, not through them.

01

Abstracting blockchain complexity from the user

Wallet addresses, transaction hashes, and gas fees should be invisible by default. We surface only what the user needs to make a confident decision.

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Designing for irreversibility and high stakes

Blockchain actions can't be undone. We apply confirmation patterns, plain-language summaries, and safety checks before any destructive action.

03

Building trust without a central authority

Trust in Web3 comes from transparency. We design audit trails, contract verifications, and clear ownership indicators that let users verify independently.

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Making multi-chain navigation feel seamless

Switching between chains shouldn't feel like switching applications. We design unified interfaces that abstract network complexity.

A Web3 Studio That Ships Production Products

We combine smart contract literacy with world-class product design to create Web3 experiences that are ready for real users, not just testnet demos.

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Protocol Research

We immerse ourselves in your target protocol, understanding constraints, gas models, and transaction flows before designing a single screen.

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Wallet & Auth Flows

From wallet connection to multi-sig approvals, we design every auth state with security and usability in equal measure.

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Transaction UX Design

We prototype the full transaction lifecycle, pending, confirmed, failed, with clear feedback at every state.

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Web3 Component Libraries

Reusable, audited UI components for wallets, token displays, NFT cards, DAO voting, and more.

Solving the Hardest Web3 UX Problems

Most Web3 projects fail at UX, not technology. We make sure yours doesn't.

Phase 01

Wallet Friction

New users abandon your dApp at the wallet connection step because the experience feels foreign, risky, and technically overwhelming.

The Incroft Solution

Progressive wallet onboarding with contextual education, social login fallbacks, and a connection flow that feels as simple as signing in with Google.

Phase 02

Transaction Anxiety

Users hesitate or abandon transactions because they don't understand what they're signing, what it costs, or whether it's reversible.

The Incroft Solution

Human-readable transaction previews that summarise exactly what will happen, what it costs, and what changes, before the user confirms.

Web3 Knowledge Base

Web3 & Blockchain Questions

Which blockchains do you design for?

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We are chain-agnostic. We have designed for Ethereum, Solana, Polygon, Base, and several L2s. The design principles translate across chains.

Do you also handle smart contract development?

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Our core strength is product design and frontend engineering. For smart contract work, we partner with audited Solidity and Rust development teams we trust.

How do you design for users who don't have a crypto wallet yet?

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We design progressive entry points, letting users explore the product before they are asked to connect a wallet, and guiding wallet creation inline when needed.

Chat with us